PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device and how you use the Site, including your web browser, IP address, time zone, device identifiers, and some of the cookies and similar technologies that are installed on your device. As you browse the Site, we also collect information about the pages or products you view, what websites, ads, links, or search terms referred you to the Site, and how you interact with the Site. We refer to this automatically collected information as “Device Information” and “Usage Information.”

We collect Device Information and Usage Information using the following technologies:

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  Cookies, which are data files placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
  
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  Log files, which track actions occurring on the Site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  
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  Web beacons, tags, pixels, and similar technologies, which are electronic files used to record information about how you browse the Site and interact with our pages, ads, and emails (where applicable).
  

ORDER INFORMATION

When you make a purchase, attempt to make a purchase, or submit information through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (such as credit card details and/or PayPal information), email address, and phone number. We refer to this information as “Order Information.”

META (FACEBOOK) PIXEL AND CONVERSIONS API, INCLUDING MAXIMUM DATA SHARING

We use Meta technologies such as the Meta Pixel and Meta Conversions API (CAPI) to measure and improve our advertising, attribute purchases and other actions to ads, and create audiences for advertising (including retargeting and lookalike audiences).

Because our Meta Conversions API settings are configured to maximum data sharing, we may collect and share with Meta the following categories of data, depending on what you provide and how you interact with the Site:

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  Event data about your actions on the Site, such as page views, product views, add to cart, initiate checkout, purchases, and other conversion events.
  
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  Device and technical data, such as IP address, user agent (browser and device information), time zone, page URL, and other similar identifiers.
  
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  Identifiers that help match events to Meta, which may include cookies and advertising identifiers, and may include Meta click and browser identifiers such as fbc and fbp (where present).
  
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  Contact and customer information you provide, such as email address, phone number, first and last name, and address details (city, province/state, postal code, and country).
  
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  Order details related to a transaction, such as currency, value, items purchased, and related purchase metadata.
  

Meta may process this information to provide measurement and analytics, improve ad delivery, and personalize advertising, in accordance with its own terms and policies. Some of the data we send to Meta may be hashed (converted into a coded value) before transmission, but hashing is not the same as anonymization.

PERSONAL INFORMATION DEFINITION

When we talk about “Personal Information” in this Privacy Policy, we are referring to Device Information, Usage Information, Order Information, and the data collected and shared through advertising and measurement technologies such as the Meta Pixel and Meta Conversions API described above.